Online fashion e-commerce retailer Myntra has recently added over 10 international brands to offer premium fashion exclusively through its platform. According to Myntra, Indian customers have shown interest in certain popular European brands as such brands offer an ideal mix of fast-forward fashion for the young and classics for the adults.
Consumers can now shop brands such as Replay, Cole Haan, Scotch & Soda, SELA, Parfois etc from Myntra’s ‘Premium’ section.
Prasad Kompalli, Head, eCommerce Platform, Myntra said in a statement, “Bringing some of the leading premium international brands to India would further help us to strengthen our offering and allow our consumers to experience the latest in fashion globally, in India.”
In last November, Myntra entered into the Premium wear segment with brands such as Desigual, New Look, Furla, Mango, Superdry, Emporio Armani, L’occitane etc and got good response from customers
Myntra, recently has shut its website version and moved totally to app only has nine million app downloads.