A senior executive of Flipkart said, “We would be moving to an app-only format within a year”. He said India’s largest e-commerce platform would also follow the same route announced for unit Myntra. Flipkart had acquired Myntra last year for Rs 2,000 crores.
They have mentioned, “Last year, we had more orders placed on the app than from web and desktop, so we are planning to be only mobile in next year”. Also in last 18 months, the traffic coming from app has gone 10 times which shows the significance of smart mobile phones today.
Flipkart has more than 40 million registered users and has about 30,000 merchants selling over 20 million products on the platform. India is the third-largest internet market in the world with more than 243 million users, trailing China and the US in that order.
Flipkart does about 8 million shipments a month, and two-thirds of its online traffic comes from users in small cities and towns. Flipkart’s app-only direction assumes larger significance in these places where most people don’t own desktop computers and have limited access to broadband.